Lars Akkermans holds a master degree in Psychology. He has worked over the course of 15 years in numerous road safety projects. Lars has specialized in analyzing and changing human behavior in order to improve road safety. As a result of avid participation in European, national and regional projects, Lars has collected a wide knowledge basis in relation to behavioral change. Relevant domains such as road safety campaigns, law enforcement, vehicle safety technology and safe road infrastructure are very well known to him.
Lars has worked for different companies and research institutes , such as TNO (the Netherlands), the Belgian Road Safety Institute (now called the VIAS Institute) and the Faculty of Cognitive Psychology at the Free University Brussels. Starting in 2009, Lars works at an independent research company, Transport & Mobility Leuven, as a senior researcher in the domains of mobility and road safety.
With F2S2, Lars focuses on the practical implementation of proven safety enhancing methods with a proven track record. In particular, Lars puts his priorities in enhancing child safety through focused campaign work and expert stakeholder consultancy and training.
Barbara Krol has graduated as Master of Arts of Political Science and International relations. She has over 12 years of professional experience in the field of public relations and Corporate Social Responsibility (CSR), mainly in the field of mobility and road safety. Barbara has an extensive knowledge and practical basis in relation to child road safety, communication strategies, public awareness and behavioral change.
Barbara has worked as a consultant and trainer for different companies and organizations, such as Egis International, Transport & Logistics Poland, ECORYS and the Global Road Safety Partnership (GRSP).
Barbara now focuses in particular on targeted road safety campaign work, for example to improve child and adolescent road safety. She provides hands-on stakeholder training and consultancy services, which aim to improve the knowledge base at a local, regional and national level.